Plannedscape Postings

  • Blog Home

ALL MARKETING POSTS


Image

Brand-Change Goofs
Incomphrensible Corporate Decisions

Posted by Charlie Recksieck on 2023-06-01
I've written before about my father working in advertising during the old-school Mad Men era. I've written about his pet peeves and lessons learned in advertising.

One thing that drove him bananas was when a company would change its successful branding. At the time in the early 80s, he thought that changing the Datsun car ... See full post


PREVIOUS POSTS

Memorable Advertising
What Small Businesses Can Learn From Giant Ads

Posted by Charlie Recksieck on 2022-11-17 Read post

Market To Others As You Would Market To Yourself
The Golden Rule For Marketing

Posted by Charlie Recksieck on 2022-08-18 Read post

Voice Search SEO
If You Ain't First, You're Last

Posted by Charlie Recksieck on 2022-04-21 Read post

Should You Market Your Business Yourself?
Farming It Out vs. Doing It in-House

Posted by Marcus Lansky on 2022-03-17 Read post

Counting Sheep
Maintaining Brand Equity with Multi-Category Brands

Posted by Craig Choisser on 2020-04-30 Read post

Affiliate Marketing: A Case Study
The Sleefs Ambassador Program

Posted by Laura Goodsell on 2020-02-27 Read post

How Advertising Works, and Why You Should Care (Part 2)
How Do You Know If Your Ads Work?

Posted by Craig Choisser on 2019-12-12 Read post

How Advertising Works, and Why You Should Care (Part 1)
Why Do Ads Work On The Brain

Posted by Craig Choisser on 2019-12-05 Read post

Everything My Dad Taught Me About Advertising (But You Weren't Afraid To Ask)
Grant Recksieck On Advertising

Posted by Charlie Recksieck on 2019-11-07 Read post

"It's Our People That Make The Difference" ... Uh-oh
Do Better Than That With Your Brand Marketing

Posted by Craig Choisser on 2019-09-19 Read post