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How Much Data To Collect On Signup/Contact
Don't Turn Off New Prospects With Too Many Fields

Posted by Charlie Recksieck on 2021-08-26
You have a website. You want a spot there for people to join a mailing list or contact you. You don't want to ask for too much data and turn them off from joining/submitting. But you also would love more data than just an email address for this new contact. What are you to do?

Should you only ask for their email address? Or should you ask for 3-to-10 fields (or mo ... See full post