ALL CRAIG CHOISSER POSTS
How Advertising Works, and Why You Should Care (Part 2)
Posted by Craig Choisser on 2019-12-12
How Do You Know If Your Ads Work?
Perhaps one of the reasons marketing professionals don't dig into the details of how ads work is simply because it's complicated and difficult to pin down solid truths. But there are some basic facts in play that we as marketers can work with. Despite the protestations of the "memory and experience only" school we have to recognize that emotion appears to be a significant ... See full post