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"It's Our People That Make The Difference" ... Uh-oh
Do Better Than That With Your Brand Marketing

Posted by Craig Choisser on 2019-09-19
There's no question that great people can be a significant benefit to a business, indeed it's hard to imagine a successful business without dedicated and hardworking people behind it. But when I hear businesses say "it's our people that make the difference" I cringe. Maybe it's just feel-good, self-motivating rhetoric from HR that's designed to give your people a boost and a pa ... See full post